For Your Mouth and Your Face, DB Release Brut 33 IPA Splash On Lager
The latest beer trend from the USA is Brut IPA and craft breweries in New Zealand are not shy to quickly saturate the market with them. It also did not take long for the big boys to take notice.
In a press release today Dominion Breweries head of sales Paul Millward explained how their new Brut 33 IPA will give them penetration into the drinking and aftershave market they have been missing out on. “Research showed that our existing low carb lager is hugely popular with the Lynx Africa wearing consumer, this beer and eau de toilette splash on is a perfect way for us to get some market share. DB are no strangers to trends, since we starting brewing in 1630 we seen this kind of thing before"
When asked by TMTB if splashing beer on your face was going to be a hard concept to get across the line Millward replied, “Great question I'm glad you asked, we are also launching a nationwide ‘beerkake’ campaign with celebrities getting sprayed in the face by other celebrities with our beer, it’s going to be a riot!”
An unnamed leading craft beer brewing insider said they weren’t fazed by DB’s ground breaking new product saying “Next month we’re releasing a hazy version of our Brut IPA, I bet that’s something no has thought of yet”