Williams Warn Partner up with Z Energy
With the consumer offerings at petrol stations giving motorist more choice than ever, Z Energy finally think they have what it takes to take on BP's popular Wild Bean Cafes.
Launching this summer in 85 stations across the New Zealand, Z's new Wild Beer Cafes will partner with Williams Warn to provide parched motorists with saisons and other farmhouse ale styles when they refuel. Williams Warn told TMBT that their Brew Master 50L home brewing kit would be a perfect fit. The glitzy home brew kits available at Harvey Norman on 36 months interest free and having been catching the eye of man cave dwellers for years now. "Most men do the driving in New Zealand and that’s been our target market since we launched"
Z Energy said a campaign will be soon be launched offering motorists pie and ale combos and car wash options as well. "Who could argue that a sneaky restorative kettle sour in the car wash is not what a tired driver needs, Cheers!"
Lady drivers you've not been forgotten, a cider option will also be available at selected stores.