Garage Project confirms it will increase production of slow motion videos.
Videos recently released by Garage Project show its founders walking at around 60 frames per second at various breweries including their own and other places with a lot of stainless steel and wood. If the hits on their social media platforms are anything to go by, the technique seems to be working, with some posts receiving well over 30,000 views. Overcranked footage of dogs walking was also very popular, with over 200 various thumbs up and heart emojis.
When asked for comment, Garage Project co-founder Jos Ruffell said, “The use of slow-motion means we only really have to shoot footage that’s really short. Slowing it down doubles, sometimes triples the length of the content instantly and that’s a great use of time, literally”.
Slow-motion is nothing new for giving filmed content more weight; film industry giant Michael Bay has been able to make his Transformers movies last well over 3 hours by slowing down over more than half the film. Garage Project have obviously seen this technique as a talisman for them with original filmed content of around one minute lasting well over three.
Of course, some industry analysts have accused Garage Project of using smoke and mirrors, suggesting that they have had this slow motion content for quite some time and are starving their fans of it to create more hype and demand. Ruffell disputes this and suggests it’s because they are so busy making beer at normal speed that they have not had time to make or release video content until now.